El rigor científico y los protocolos de campo que sostienen cada dato.
Built on the principles of the WAPOR and ESOMAR international research standards.
Random selection of sampling points adjusted for census quotas (age, gender, education, socioeconomic tier, and municipality size).
Triangulated data gathering blending phone interviews (CATI), digital panels (CAWI), and direct face-to-face field audits (F2F).
Advanced statistical raking models correcting non-response bias and ensuring precision across low-density jurisdictions.
Automated GPS geotagging, audio sampling verification, duration checks, and continuous algorithmic anomaly detection.
